say hey to our PAST SPEAKERS

oliviaculpo

Olivia Culpo

Style Expert

louiseroe

Louise Roe

Blogger, Front Roe

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Amanda Steele

Vlogger

jennybernheim

Jenny Bernheim

Blogger, Margo & Me

amy-nadine

Amy Nadine

Celebrity Makeup Artist

kamiulee_bloglovin

Kamiu Lee

VP Business Development & Strategy, Bloglovin’

lisafilipelli

Lisa Filipelli

VP of Talent, Big Frame

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Naomi Robinson

Blogger, Bakers Royale

nataliealcala

Natalie Alcala

Fashion Editor

vanessaflaherty

Vanessa Flaherty

SVP of Talent Management, DBA

jho

Jhoanna Marissa

Web Designer, Willa

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Steve Chase

Director, dubdub

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Elisa Richardson

Senior Publicist, VSCO

lily

Lily Diamond

Blogger, Kale & Caramel

felicia

Felicia Lasala

Photographer

check out our first Content Creator Course this past October!

day 1

FRIDAY OCTOBER 21ST

CAPITALIZING ON SOCIAL MEDIA TO GROW
YOUR BRAND

with Olivia Culpo

If there is one thing this beauty knows how to do, it’s how to captivate an audience. Olivia is going to share how best to use and capitalize on various social platforms alongside how to reach, connect with and grow your audience. Make your followers feel like you are really listening!

FINESSE
YOUR
WRITING SKILLS

with Natalie Alcala, Fashion Editor

Being an exceptional Editor in Chief takes real skill! Natalie Alcala is here to help us create compelling content that will keep your audience coming back time and time again.

THE BASICS
OF
WEB DESIGN

with Jhoanna Marissa, Willa

Which platforms to use, chic design tips and how to navigate all the important ‘behind the scenes’ decisions of a blog and website.

USING YOUTUBE TO CONNECT WITH
YOUR AUDIENCE

with Nathan Kitada, YouTube

YouTube is an extremely profitable and engaging platform for content creators. It’s an increasingly popular way to grow your channel by creating captivating video content and identifying the right audience. We learn here from the brand itself!

SEO

with Kim Tobman, JustFab

Increase your online visibility through organic results on search engines.

MONETIZING YOUR CONTENT

with Kamiu Lee, Bloglovin

Earn money doing what you love! Make your blog profitable by learning different ways to turn your posts into paychecks.

HOW TO MAKE DEALS

with Vanessa Flaherty, DBA

Take your blogging career to the next level by learning how to pitch yourself, negotiate effectively and make profitable deals.

BUILDING YOUR BRAND

with Ashlee Margolis, The A List

How to find your niche and build a brand image that is undeniably you! Everything from your logo to the brands you partner with says what you stand for in the first 5 seconds of looking at your platform.

day 2

SATURDAY OCTOBER 22ND

PHOTOGRAPHY 101

with Felicia Lasala, Professional Photographer

Your photos will make or break your blog! What makes certain pictures pop? Discover your way around a camera using different lenses and understand lighting and angles to create the best shots and more.

TAKING THE PERFFECT SELFIE AND OTHER QUICK PHOTO TIPS

with Jenny Bernheim, Margo & Me

You don’t need a professional photographer to snag that Instagram worthy photo! Jenny will share her secrets on the best poses, editing apps and filters! Learn how to quickly capture the perfect social media post and start taking your shots to the next level!

ESTABLISHING YOUR IDENTITY WITH VSCO

with Elisa Richardson, VSCO

Filters have been instrumental in establishing a content creator’s brand image — that perfectly soft pink hue or crisp, clean tone become immediately identifiable. VSCO’s Elisa Richardson will talk about how to cultivate your identity through VSCO’s tools as well as discuss the platform’s growing community built on self-expression.

PHOTOGRAPHY PRACTICAL

Now that you’ve learned your way around a camera and have the best tips and tricks for quick, quality photos on your phone, it’s time to put your new skills to use in creating your own Insta-worthy pics! 

TRENDS IN VLOGGING

with Lisa Filipelli, Big Frame and Amanda Steele, Vlogger

Learn about the evolution of vlogging from Amanda and her manager’s firsthand experience and what is trending in video content creation.

MAKEUP HOW TOS WITH A PRO

with Amy Nadine, Celebrity Makeup Artist

Beauty tips and how-tos are one of the most profitable and popular areas of content creation. Whether it’s a simple smoky eye or a strong, bold brow! Learn how to execute these looks from the best of the best.

90 SECOND VIDEO TIPS

with Steve Chase, dubdub

Learn about creating beautiful and effective content in 90 seconds through dubdub! Fashion and beauty are constantly changing and dubdub’s Director, Steve Chase, will walk you through how to execute the most impactful visual to stand out from the rest!

day 3

SUNDAY OCTOBER 23RD

90 SECOND VIDEO TIPS

with Steve Chase, dubdub

Learn about creating beautiful and effective content in 90 seconds through dubdub! Food can make a stunning subject in photography, but dubdub’s Director, Steve Chase, will show you how to create remarkable videos of food and the connection from the chef down to the plate.

FOOD PHOTOGRAPHY 101

with Professional Food Photographer & Stylist

Taking and styling the perfect food shot is not as easy as it seems! In order to compete with the best in a saturated market, learning these amazing tips and tricks from a professional is all you need to get you on your way!

FOOD CONTENT CREATION TIPS

with Naomi Robinson, Bakers Royale

Now you know how to style and take the gorgeous food shots you’ve always wanted to take – how do you turn them into a compelling story? Learn how to keep your content new and fresh and your recipes interesting.

FOOD PRACTICAL

Put the day’s food styling and content creation education to the test by creating your own beautiful food setting, and capture it with your newfound photography skills!

SUCCESS IN A COMPETITIVE INDUSTRY

with Louise Roe, Front Roe

TV Host and celebrity blogger, Louise Roe, helps you understand how to create a successful business with longevity in an ever changing industry. She recently beat out Gwyneth Paltrow’s GOOP, Lauren Conrad and Jamie Chung for BLOGLOVIN’s celebrity blog of the year so… she must know a thing or two!

FASHION STYLING TIPS AND TRENDS

with Anita Patrickson, Celebrity Stylist

In a world where your every move is documented, finding your style and creating unique looks is no mean feat. We’ve brought in Style Institute’s co-founder and one of the biggest celebrity stylists in the business (think Emma Watson, Julianne Hough, Chrissy Teigen) to help you forecast trends and bring your #OOTD to life!

NETWORKING AND HOW TO BE A GIRL BOSS

with Sarah Boyd, Simply Stylist

Running your own business while trying to stay on top of contacts and continue to make new ones can run you ragged. Learn how to interview experts and influencers for your blog. Nail the basic business rules, practice ice breakers and find out the best places to mix and mingle with your peers from Forbes contributor, Simply Stylist founder and all around Girl Boss…Style Institute’s very own, Sarah Boyd.

NETWORKING COCKTAIL PARTY

at Blue Ribbon Sushi Bar & Grill

Enjoy light hors d’oeuvres and cocktails while mingling with your peers to start you own content creator network of contacts!