Founder of International Style Institute & Simply Inc.
say hey to our PAST SPEAKERS
Celebrity Hair Stylist
Celebrity Makeup Artist
West Coast Editor, Allure
Agent, The Wall Group
JUNE SCHEDULE COMING SOON!
but here’s what to expect!
Location: Brookfield Place & Conde Nast Building
FRIDAY, JUNE 2nd
Our styling course kicks off with a proper introduction from Style Institute co-founder and celebrity stylist extraordinaire, Anita Patrickson! Attendees will have a full day of Anita walking them through their style syllabus covering topics like measurements and sizing, fitting and shoot setup, how to prepare and wrap up a job, building your brand and PR 101, building your portfolio, invoicing and billing, and so much more. Top industry leaders will join Anita throughout the day to discuss their specific area of the business and have conversations with attendees to answer any questions.
SATURDAY, JUNE 3rd
Day 2 starts off with A-Z of celebrity styling. Anita will review red carpet need-to-knows, press lookbooks, how to be a part of a celebrity glam squad and more. The day then moves onto the important topic of “How to Handle a Fitting” — this is a must whether your goal is a celebrity stylist, editorial stylist or personal stylist. Learn what questions to ask your client, what is best for different body types, the key to accessorizing and more. Attendees will then be tasked with partnering up and treating one another as a “client”. After interviewing each other attendees will be provided with gift cards to go and shop for their “client”. Once completed Anita will go through each look with the class go over all of the hits and misses!
SUNDAY, JUNE 4th
Day 3 moves into editorial styling with a discussion on how to create and execute a high-end photoshoot. Attendees will learn how to work with the hair and makeup team, how to take credits, send request letters for loans, create mood and inspiration boards, how to shoot different fabrics, textures and colors, and more! Attendees will then be partnered with a professional model who they will style head to toe in pre-selected clothing based on mood boards created by Anita Patrickson. Attendees will work with a professional photographer to create the perfect edited shot to take home and add to their portfolio! The day wraps with a graduation including a certificate of completion and a celebratory cocktail party!